Converting visitors into leads
Now that we have visitors, the next step is to convert them into leads and that requires that we begin the process of identifying who they are.
Wouldn’t it be great if you could know every time a current client or potential client was on your site and what pages they were visiting? Our marketing automation software automatically associates the visitor’s company IP address with the company name and then provides a likely list of people from that company that you could follow up with. More importantly, their first visit has initiated the tracking process and now any subsequent visits to your site are recorded.
Whether it’s from your existing database of contacts or from forms filled out on your site, email marketing is still one of the most effective ways to nurture your leads through your sales process by educating them and keeping them engaged.
CONTINOUS WEBSITE IMPROVEMENT
Using data gathered from analytics and by testing different versions of pages against each other, your website is constantly getting better. And by better, we mean more conversions. More people being moved through the stages of your sales process.
You can trigger email campaigns based on the pages each visitor views, and tailor those emails based on their areas of interest. Additionally, you can view each contact’s entire history of activities on your site. This is valuable information for your sales and business development team.
Tying all your digital marketing together requires a special kind of software for managing the entire process end to end. A marketing automation platform includes email marketing, CRM, IP tracking, Lead Scoring and behavior tracking to help you meet your marketing objectives.