Category Archives: Articles

Google Tag Manager Essentials – Part One

Google’s Tag Manager (GTM in short) is all about improving your marketing efforts.  It creates a powerful opportunity with a great amount of potential for bolstering what matters in your business: efficiency.  It has dependability and reliability where you need it. With the introduction of V2 of Tag Manager (now located at http://tagmanager.google.com/), Google added […]

Google Tag Manager Essentials – Part Three (Common Tracking Setups)

The Universal Analytics Pageview Tracking The first tag you will want to likely configure will be your Universal Analytics tag that will communicate directly with Google Analytics from within GTM.  To do this, add a new tag that is linked to Google’s Universal Analytics platform and is configured with your Analytics Tracking ID found within […]

The Why and How of Google Search Console – Part One

Google’s Search Console (formerly known as Webmaster Tools) provides powerful insights that can enrich and enhance your marketing analytics efforts and analysis.  Search Console is a very important free tool that every website owner ought to know about because there is no alternative to the sorts of data one can find within it. Registering a […]

Google AdWords Tip 2 Adding Callout Extensions to your Search Ads

Google AdWords for Search has created an innovative marketing tool, dubbed Callout Extensions, that’s designed to assist you in making your AdWords more appealing than ever before. Callout Extensions allows you to use your AdWords advertisements to educate potential customers about things you provide such as price matching, free consultations, or free shipping. Google strongly […]

Google AdWords Tip 1 Adding Google Maps Extension

With Google’s popularity as a search engine, a well-deployed AdWords campaign can be a strong component of your overall marketing strategy. But if you’re looking for Google Adwords tips to improve your marketing efforts, you should consider adding extensions to your AdWords – and you should especially consider improving your local presence with the Google […]