Google Tag Manager Essentials – Part Two

User & Group Administration

Chances are high that you work on a team, and other members of this particular group will probably want some sort of access to your Google Tag Manager platform.  GTM V2 has a robust yet simple user management interface to help you administer other users at both the account and container level.

In the Admin tab on the top navigation bar, navigate to User Management in either the Account settings list or the Container settings list depending on your desired modification.  There are four distinct properties that can be applied or restricted that are self-explanatory and in ascending order of intensity: view, edit, delete, and publish.

By controlling your user management at both the account and container level, you can ensure a cohesive and cooperative work environment where everyone can access what they need to while mitigating security and performance risks.

Previewing, Publishing, and Version Administration

Previewing permits one to debug and analyze the performance of a container that is present on any given website.  By enabling the preview mode (found under the red Publish button), you can access an unpublished draft version of how the tags will operate on any given page.  This can play an important role in ensuring a level of safety and accountability in the changes that you opt to make to your Google Tag Manager containers and accounts.

The debugging console itself will create a window at the bottom of your browser.  This will show you detailed tag information, including when data is processed and the firing status of your tags and triggers.  It is important to note that it can only be accessed when the preview mode is enabled, and only in an additional tab/window of the specific browser in which you are working.

Versions are essentially container snapshots, which provide one with the ability to save and preserve working changes at regular intervals to ensure undesirable modifications can be reverted if and when necessary.

Saving versions is completely independent of publishing, but publishing containers cannot be done without saving it prior.  One should always ensure that published versions have first been previewed and debugged sufficiently to avoid complications and frustration.

Importing and Exporting your Containers

There are two main reasons why one may opt to transport containers in Google Tag Manager.  The first is that one has a drafted template wherein one can setup identical essential GTM elements to other existing sites.

There are several common themes between the tags, triggers, and variables of most conventional websites running GTM.  The second reason is to ensure that all of one’s website configuration data can be stored in a central and secure location backed up.

To import and export elements of one’s containers, visit the Admin tab and navigate to the Import / Export option and follow the simple instructions.  Files are stored and retrieved in .JSON text format.