Google AdWords Tip 3 Adding Sitelink Extensions to your Search Ads

Cato Sellers - Friday, July 01, 2016

Sitelinks are just one more way that you can enhance your Google AdWords campaign and achieve higher returns on your marketing budget. Site links allow viewers to not only navigate to the general landing page you have set up, but also to go directly to a product or service that is highlighted in your ad. This is one of the most effective Google AdWords tips around.

Maximize Your Links

When you first begin setting up site links to go along with your AdWords ad you will be directed to set up a minimum of two links for a desktop ad and one link for a mobile ad. However, Google takes care to compare the user's keyword search with your ad to determine whether or not a site link is relevant before it is displayed. If you only have one or two site links set up, it is more likely that viewers will not see them at all due to lack of direct relevance to their search query. By setting up many different links Google can search for the one that best applies, and showcase that link.

Create Multiple Landing Pages

Sitelinks are designed to be a step above regular AdWords ads by targeting customers specifically. In order to achieve success with this system you must create multiple unique landing pages and avenues for your users to view. Creating multiple sitelinks that all point to the same landing page will ultimately cause Google to stop showing your sitelinks because the landing pages are not directly related to the original search query.

Be Concise

The best way to ensure that your site links are effective is to follow Google AdWords Tips for choosing keywords. If you know what keywords your customers are already searching for, you can create site links that cater to them. You can make your keywords short and concise, so that you are more likely to be brought up in search results in the first place.

Check Compatibility and Status

As a general rule it is a good idea to regularly review your ad campaign and recheck the top Google AdWords Tips to make sure you are on track. You should be combining a number of features and extensions to make the most of your marketing dollars. Unfortunately, some extensions do not work well with others. In addition, Google regularly monitors ad campaigns for effectiveness and security reasons. Take the time to double check your site links to make sure that Google has approved them, and ensure that they are not being disabled by other extensions in your play book.

Sitelinks can be a great way to make more conversions as they lead customers directly to the products and services they need most. They are an advancement on traditional AdWords campaigns that can provide a higher ROI when used properly. The key is to make your sitelinks clear and flexible in your overall campaign.

Google AdWords Tip 2 Adding Callout Extensions to your Search Ads

Charles Clouseau - Wednesday, June 01, 2016

Google AdWords for Search has created an innovative marketing tool, dubbed Callout Extensions, that’s designed to assist you in making your AdWords more appealing than ever before. Callout Extensions allows you to use your AdWords advertisements to educate potential customers about things you provide such as price matching, free consultations, or free shipping. Google strongly advises that anyone who chooses to use the Callout extensions should make an effort to keep the content posted in the advertisement short, to the point, and focused on our unique selling points.

Limitations

Google has set up some restrictions to help prevent the overuse of Callout extensions. These restrictions include:

  • The information contained in the Callout advertisements can only be 25 characters or less
  • In order to be displayed, you have to have a minimum of two Callouts
  • Up to 4 Callouts can be featured in your advertisement.

The program has been set up to enable you to combine the Callout extension with other formats used by Google’s AdWords Search Advertising. You don’t have to worry about paying extra to use the Google Callback extension, but will continue to pay-per-click just as you did prior to making the extension a part of your marketing program.

Google AdWords Tips for Effectively including the Callback Extension in your Marketing Material

While AdWords shouldn’t be the only promotional tool you use to promote your business, it’s not one you should ignore. Every single thing that Google does can be effectively use to drive more members of your target market to your business. The key to success is utilizing Google AdWords tips to create the most effective search engine friendly promotional material possible.

Keep your Adds Concise

A common mistakes business owns make when is trying to fit as much information as they can into the space. The final result is always an advertisement that’s difficult to read. The sheer dearth of information actually drives potential customers away. Try to keep the number of words that appear in the Callback extension well below the allotted twenty-five.

Keep the Content Family Friendly

Google has strict rules about the type of content they’ll allow into the AdWords program and those rules extend to the Callback extension. There can’t be any adult language or images in the content you post.

Resist Using Dynamic Keyword Insertion

There’s a time and place for dynamic keyword insertion and the callback extensions aren’t the place. Don’t worry about making this section of your advertisements search engine friendly. Instead, focus on the aspect of your business you want to leap out at customers when they see the pay-per-click advertisement.

Pay Attention to Google’s Feedback

Pay attention to all the information Google provides regarding your AdWords account. The information allows you see what formats and Callback extensions are attracting the most attention so you can mirror the effect with your other AdWords promotional material.

Google’s Callback extension allows businesses to lure your target market away from the competition. Just don’t forget the useful Google AdWords tips provided in this article.

Google AdWords Tip 1 Adding Google Maps Extension

Cato Sellers - Sunday, May 01, 2016

With Google's popularity as a search engine, a well-deployed AdWords campaign can be a strong component of your overall marketing strategy. But if you're looking for Google Adwords tips to improve your marketing efforts, you should consider adding extensions to your AdWords – and you should especially consider improving your local presence with the Google Maps extension.

Adding a location extension to your AdWords result offers two powerful and linked benefits:

  1. Alert local customers that you're in their area, and
  2. Offer more useful information to searchers.

These strategies are valuable Google AdWords tips in their own right. Here's why:

Alert local customers that you're in their area

Customers like local businesses. In fact, a study commissioned by Google discovered that 80% of customers used search engines to find local business results, and a third to a half of those customers went on to visit the local business within a day.

Google already prioritizes local results in their search listings, but adding a Google Location extension to your AdWords search ad can help make the point. If a customer only skims the results of their search for a few seconds before selecting a link to click, having a map with a pin for your business proudly displayed catches the eye, and removes any question of whether you're local or not.

Offer more useful information to searchers

When a customer searches for a local solution to their problem, they'll want to try out the solution against the context of their own life. How far of a drive is it to the location? Will they be able to stop by after work, or on the weekend, or need to make separate scheduling arrangements? If they're searching for a particular good or service, can they verify that it will be available at the location they're looking at?

Using the Google AdWords location extension allows you to provide relevant information for each of these questions. A pin on the sidebar's Google map lets customers imagine their routes to your location, and other information – such as hours and phone numbers – can be displayed with your AdWords ad as well. Not only does this increase customer confidence, but it also begins the process of customer engagement that can lead to a visit and ultimately a sale.

Use the Google Local Business Center

Because Google is so good at accruing information, it's possible to have a listing for your business on Google Maps without ever having signed up for one. While this can be a good first step if you've got good word-of-mouth around your brand, actively managing your Google presence will benefit you much more in the long run. As part of your AdWords campaign, use the Google Local Business Center to coordinate your presence on the Maps with your ongoing AdWords campaigns.

Properly managing your presence in local search results means greater engagement with your local customers, so make sure not to neglect these Google AdWords tips in your marketing plan.



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