REMARKETING
With remarketng it just looks like you're spending a lot on online ads.
REMARKETING—staying in front of your best clients
The power of REMARKETING
For clients that have longer sales cycles, remarketing is a smart way to keep your brand or your message in front of prospects for a minimal cost. Once your Adwords account is set up for remarketing, visitors to your website are tagged with a cookie in their browser and will start to see your ad as they surf the internet. We like to think of it as a soft-sell way to remind them of you and to get them to come back to your site. You can have a generic remarketing campaign for your whole site or have specific campaigns based on specific page visits on your site. If you ever hear a client say "you guys are everywhere online - you must be spending a mint", that is usually remarketing at work. Only visitors to your site will ever be on your remarketing list.
REMARKETING Lists for search ADs
Loading your segmented email list into Adwords to be used for RLSA (Remarketing Lists for Search Ads) is another powerful way to have your text ads show up on the Search Engine Results Page (SERP) for those people on your email list. This highly targeted tactic underlines the importance of continually growing your email database. Segmenting the list allows for more relevant and specific messaging that results in better recall and conversion.
EMAIL MARKETING AUDIT
How effective is your email marketing strategy? With an email marketing audit we can tell you which segments of your list are the most active, who has never opened your emails, and how to improve effectiveness. We can also ensure that your email campaigns are rendering properly on mobile devices and a variety of email systems.
About Clouseau Analytics
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DIGITAL LAB TRAINING
Lab style training to make suggestions for improvements from the reports generated. We review the data and transform the information contained in these reports into actions for the marketing team.
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Why Analytics?
"If you torture the data long enough, it will confess."
by Ronald Coase