I'm a numbers guy. I use numbers to guide my decisions on design, style, strategy and other opinionated ideas. I want to know what works and how to squeeze a few more drops of success out of what ever it is I'm working on. I use analytics to build and support the decisions we make.
Email LinkedinMy philosophy at Clouseau is that marketing analytics is made up of two parts: first, the ability to make an assumption about a tactical element that will drive business, and second, the ability to measure the effectiveness of that assumption from an objective point of view.
Email Linkedin"War is ninety percent information."
by Napoleon Bonaparte