Executive Management
Charles Brodeur
Director of AnalyticsI'm a numbers guy. I use numbers to guide my decisions on design, style, strategy and other opinionated ideas. I want to know what works and how to squeeze a few more drops of success out of what ever it is I'm working on. I use analytics to build and support the decisions we make.
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Dann Ilicic
Director of MarketingMy philosophy at Clouseau is that marketing analytics is made up of two parts: first, the ability to make an assumption about a tactical element that will drive business, and second, the ability to measure the effectiveness of that assumption from an objective point of view.
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DIGITAL LAB TRAINING
Lab style training to make suggestions for improvements from the reports generated. We review the data and transform the information contained in these reports into actions for the marketing team.
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Why Analytics?
"I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."
by Sir Arthur Conan Doyle