Google AdWords Manager
We are looking for a Google AdWords Display Marketing expert to manage all Display, Shopping, and Video Campaigns.
You will be responsible for managing all Google AdWords activities such as targeting strategy, remarketing list building, keyword / placement targeting, and video advertising to increase awareness and drive traffic to client's websites. You will also manage all Display campaigns on specific Social Networks in order to maximize ROI.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in Display, Shopping & Video campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize images, videos, copy and landing pages for Display, Shopping & Video marketing
- Perform ongoing audience targeting, expansion and optimization
- Research and implement new Display, Video, & Shopping recommendations
- Research and analyze competitor advertising activities
- Work with the Analytics team to ensure targets are being met for each marketing initiative
- Work with design, editorial, and marketing teams to coordinate marketing efforts
- Proven Google AdWords experience.
- Proven Display Marketing experience managing rich media campaigns in Google AdWords
- Proven Video Marketing experience working with YouTube video marketing
- Proven Ecommerce Marketing experience with Google Shopping Campaigns, Google Merchant Center, Product Listing Ads, & Dynamic Product Remarketing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Up-to-date with the latest trends and best practices in Google Display, Shopping, and Video marketing campaigns
- A Google Partner badge