DIGITAL IQ COURSE

100% Online. A total of 4 SESSIONS in the COURsE.

The program focuses on how to analyze and understand the data generated using digital analytics reporting tools, to make suggestions for improvements to the reports generated, and to transform the information contained in these reports into actions the company can take to improve website visitor engagement and profitability.

Website intelligence is a combination of digital analytics, which examines how digital visitors and customers view and interact with your website, and business intelligence, which empowers management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

SESSION 1: Website Analytics SETUP AND DESIGN

This course focuses on the set and management of our Google Analytics. We do not go into the code placement or any technical details. We focus on Revenue Tracking, Goal Tracking, Goal Value Tracking, and Event Tracking.

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SESSION 2: DIGITAL MARKETING STRATEGY & BUDGET

This course focuses on the set and management of our Google Analytics. We do not go into the code placement or any technical details. We focus on Revenue Tracking, Goal Tracking, Goal Value Tracking, and Event Tracking.

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SESSION 3: MARKETING AUTOMATION & CLIENT IQ

This course focuses on the set and management of our Google Analytics. We do not go into the code placement or any technical details. We focus on Revenue Tracking, Goal Tracking, Goal Value Tracking, and Event Tracking.

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SESSION 4: CONVERSION RATE OPTIMIZATION

This course focuses on the set and management of our Google Analytics. We do not go into the code placement or any technical details. We focus on Revenue Tracking, Goal Tracking, Goal Value Tracking, and Event Tracking.

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