SEO (Search Engine Optimization) is the process of building your visibility on Search Engines
Here's how we make SEO easy...
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It is part of a marketing effort to reach out to Webmasters and promote Google services. This is borne out by the fact that the tool does NOT cover search results from other search engines, such as Bing, Yahoo, or Baidu - something that is not clearly highlighted and understood by users.
It has tools that let the webmasters:
Submit and check a sitemap
Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
List internal and external pages that link to the site
Get a list of broken links for the site
See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
View statistics about how Google indexes the site, and if it found any errors while doing it
Knowing what your site is ranking for is one of the first things that get analyzed. How Google sees your site is the only thing that matters. The analytics tools will tell us how people are finding you and maybe even more importantly, will tell us what you are not being found for. Many clients are shocked by what their site is being served for. Keyword analysis helps us define the content gaps that exist on your website. Analyzing competitor sites for keywords and rank can provide incredible insights and opportunities for improvement for your own site.
Keyword SEO Distribution
Want to make sure that the search engines think your page is relevant to the keyword you want to rank for? Here is the rule of thumb—make sure your keyword is present in these 5 areas: 1. The page title (the closer to the beginning of the title the better); The headline; The URL; The body (main text area); And the meta description. Contrary to popular believe repeating the keyword many times on the page does not make things better for search - this is an old SEO technique called Keyword Stuffing. It's awful to read and many even get you penalized by Google.
Local SEO Structure
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Local SEO Analytics
Proper formatting for your company name, address and phone number in all relevant directories is critical for local SEO. Local SEO helps clients find you, gets you to show up on map sites (like google maps). Having keywords in your content that defines your location, specialty and reason for visiting are wonderful starting points. Want to know how well you rank locally in your market? Book an appointment with a Clouseau consultant through our contact form - or call us.
A full SEO audit will let you know what is working well and what requires attention - think of it as a health inspection for your site. Errors on sites like bad links, missing page titles, missing alt tags, slow load times and missing pages are just a few of the things that an SEO audit will find. Getting these issues fixed can have positive effects for helping your site rank better on search engines so you can be found by your potential clients. Want to know how well your site is optimized for search engines? An SEO audit is a good place to start so you can know where you stand. Book an SEO audit with a Clouseau consultant through our contact form - or call us.